A Letter from the Founder

Dear Denim Day participant,

Thank you for joining us this year to bring the Denim Day sexual violence prevention and education campaign to your community. Whether you are an advocate at a local rape crisis center organizing a fundraiser for survivors, an educator or student coordinating a school rally, a community member mobilizing your neighborhood, a college student pushing for policy change, an elected official introducing a Denim Day proclamation, a business leader organizing an employee training—the list is endless (!!!)— we welcome you and hope that this website will guide you in your work to end sexual violence.

We designed this campaign to be open to anyone, anywhere who wants to take action to prevent rape. We offer you the tools we have created and encourage you to use the campaign logos, text, social media platforms and strategies to drive change in your community. We support all efforts to use this campaign and its materials to raise funds for local services that support rape survivors.

Inspired by Italian female Parlimentarians’ action of wearing jeans on the steps of the Supreme Court following the overturning of rape conviction, I created Denim Day in LA in 1997. The campaign quickly expanded into a national movement: Denim Day USA. I am amazed to report that last year individuals in all 50 states and in 120 foreign countries registered their participation in the campaign. Our intent is to keep this momentum going with the 15th annual Denim Day in LA and USA campaign. On 4.23.14, join us; wear jeans, stand in support of survivors, and educate yourself and others about sexual violence: There is No Excuse and Never An Invitation to Rape.

Patricia Giggans
Founder, Denim Day in LA & USA campaign
Executive Director of Peace Over Violence